BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA
Thinking about starting a new business? Stop! Is there a genuine market opportunity for your idea? No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure. So before you write your business plan, take your idea for a test drive and make sure it really works.