The New Business Road Test - John Mullins
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The New Business Road Test

By John Mullins

  • Release Date: 2012-07-24
  • Genre: PMI et entreprenariat

Description

BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA

Thinking about starting a new business?  Stop! Is there a genuine market opportunity for your idea?  No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure.  So before you write your business plan, take your idea for a test drive and make sure it really works.